Website and offer audit
We check offer clarity, mobile usability, forms, speed and search intent. Advertising cannot fix an unclear offer or a broken form.
Advertising and search visibility
Advertising built around real enquiries
We set up Google Ads and Yandex Direct for businesses in Almaty and across Kazakhstan. Search queries, ads, landing pages and analytics work together to measure enquiry quality, not just clicks.
JEL StudioSearch · enquiries · analytics
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SEO and ads are different tools
Ads bring paid traffic; SEO builds organic visibility
Search advertising does not directly improve organic rankings. Sustainable organic visibility requires separate SEO work on structure, technical quality and useful content. Both channels share lead analytics.
What the service includes
From an audit to a managed campaign
We define the scope after analysing the product, audience, region and existing website.
Keywords and negative keywords
We group commercial keywords by service and customer intent, exclude irrelevant searches and keep distinct offers in separate ad groups.
Ads and geography
We prepare copy, assets and ad variations, then configure Almaty or agreed regions of Kazakhstan, languages, schedules and audiences.
Analytics and goals
We configure GA4, UTM tags and lead events. Successful form submissions are measured separately from button clicks, and WhatsApp clicks separately from confirmed sales.
Testing and optimisation
We test ad rendering and event delivery. After launch, we review search terms, spend and enquiry quality, adjusting bids and exclusions.
Transparency and access
The advertising account and data remain with the client. We hand over campaign structure, keyword lists, changes and a report explaining the results.
Project stages
Goals first, advertising budget second
We discuss the product, order value, lead economics and capacity to handle enquiries. KPIs, the test period and budget are agreed first. Campaigns launch only after landing pages and analytics are tested and you approve.
How we measure results
Not just impressions and clicks
Reports connect spend, enquiries and lead quality. With a connected CRM and reliable data, we add deals and revenue. Missing data is not reported as zero, and forecasts are not presented as actual results.
FAQ
Questions before getting started
A brief guide to choosing a format, integrations and ongoing product development.
Do you guarantee first place in search?
No. Ad placement depends on the auction and quality; organic results depend on search engines and competition. We commit to the agreed scope and transparent measurement.
What is included in the fee, and what is separate?
Setup and management are priced separately. Ad spend, paid tools and additional website changes are agreed before launch and are not hidden in a single combined fee.
Can I order SEO alongside advertising?
Yes. SEO develops organic search while advertising tests paid demand. We plan each channel separately and compare enquiries, not just traffic.
Do you work only in Almaty?
We work with businesses in Almaty and across Kazakhstan, including remotely. Ad geography follows the actual service area of the business.
Have a project in mind?
Prepare an SEO and advertising plan
Send your website URL, service, region and main goal. We will review the foundations, suggest priorities and agree service fees and ad spend separately.